OUR FOUNDER'S JOURNEY
THE JOURNEY TO
REPLACEABLE
12 years. 2 books. 1 exit. Countless lessons. This is how I learned to build businesses that run without me.
The Beginning
Not Entrepreneurship. Freedom.
Started a recruitment business with one non-negotiable goal: travel the world. The business was never the dream—it was the vehicle. Chose recruitment because it could be run from anywhere, scaled through systems, and built around people rather than places.
Goal: Build something in 3 years. Achieved it in 2.5.
Building the Machine
Systemized. Remote. Replaceable.
Built a fully remote, systemized temping recruitment agency in the spa and hospitality sector. Delivery team in the UK. Sales and training in the UK. Operational leadership and systems team? Digital nomads running the backend from different countries around the world.
100+ people across multiple countries. The business ran without me.
The Automation Breakthrough
First Fully Automated Spa Temp Booking System
Didn't just build a recruitment agency. Built one of the first fully automated spa temp booking systems in the industry. Clients could book staff on demand through software instead of relying on human coordination. This was disruptive. It changed how the industry worked.
A larger hospitality company wanted to acquire the business and the software.
Pop N Sprinkle
Vision as Both Gift and Weakness
Launched a second business: Pop N Sprinkle, importing and selling popcorn flavoring across UK cinemas. Secured a major contract with Vue Cinemas. Distributed nationwide. From the outside, it looked like success. From the inside, it was a warning.
Lesson learned: Without structure, vision becomes fragmentation.
The Collapse
COVID. Acquisition Falls Through. Industry Disappears.
COVID hit. Hospitality shut down overnight. Clients disappeared. Revenue collapsed. The acquisition fell apart. The business I built for seven years lost its market in weeks. I made the decision to close the agency. Not because it failed. Because the industry it served disappeared.
Lost the business. Gained clarity.
Reflection & Reinvention
What Did I Actually Build?
I realized what I had actually built over the last decade was not a recruitment company—it was a system for making myself operationally irrelevant. That realization changed everything. I began exploring what 'replaceable' truly meant.
The real work began.
Four Years of Wrong Format
Courses. Programs. Live Launches. Rewrites.
Wrote Scaling Up Simplified and Hiring Method Simplified to document what I had built. Then tried to teach it. For four years, I created courses, programs, and live launches. The message was right. The problem was right. The format was wrong.
Founders didn't want to learn. They wanted the weight taken off their shoulders.
The Breakthrough
Stopped Teaching. Started Building.
I stopped teaching and started building FOR founders. Built a team. Created a done-for-you operational rebuild. Tested quietly. Refined delivery. Systemized my own implementation process.
When I launched with paid ads, the response was immediate and overwhelming.
Replaceable Founder OS
The Sum of Everything I've Built
Replaceable Founder OS is not a product. It's the sum of my entire life's work. 12 years as a digital nomad. 2 published books. A company scaled to exit. Every burnout cycle. Every bottleneck. Every point where the business depended on me—and how I removed myself.
This is the foundation of everything I'm building next.
BUILT FROM ROOFTOPS, BEACHES & CAFÉS
AROUND THE WORLD
12 years. 50+ countries. Zero office.
READY TO BECOME
REPLACEABLE?
This is what I've spent 12 years learning. Now I build it for you in 8-12 weeks.
START HERE